31 July 2014

Digital Production Planner - Job vacancy

Digital Production Planner

Out_and_About_Live

Warners Group Publications Plc is a rapidly growing multi-million pound Publisher and Publishing Services Company offering real opportunities to individuals with the right attitude, skills and ambition.

We're looking for a digitally savvy individual with experience of digital production and online advertising methods to join our growing digital team. You will work closely with our commercial and development teams to ensure the effective delivery of client’s advertising campaigns across web, e-shots and digital app platforms. Previous experience in a digital production role would be advantageous.

Key Responsibilities:

  • Production management of all digital commercial activity for the Outdoor Leisure portfolio
  • Responsible for the production process for all commercial digital activity, briefing both design and development teams (internal and external).
  • Inventory management of the For Sale sections on Out and About Live.
  • Client liaison and point of contact for all digital campaigns.
  • Responsible for the effective delivery and accuracy of all digital commercial activity:
  • Proactive input and recommendations on campaign creative and placement.
  • Monitoring of all digital campaigns, ensuring each meets agreed client objectives.
  • Successfully and accurately delivering all campaigns on time.
  • Planning and scheduling all booked campaigns and proposed activity.
  • Responsible for maximising the effectiveness of commercial digital campaigns:
  • Proactively monitor all live campaigns and make appropriate adjustments and recommendations for changes to maximise effectiveness.
  • Analyse and present all digital campaign performance data to sales teams and clients.

Key Skills and Competencies:

  • Excellent problem solving and decision-making skills.
  • Excellent written, verbal and inter-personal communication skills.
  • Excellent attention to detail.
  • Experience of using CMS, Ad serving and CRM systems.
  • Strong analytics skills with an excellent understanding of Google Analytics and Excel.
  • An understanding of Photoshop.
  • Ability to build excellent relationships with clients and internal departments to achieve end goals.
  • A good understanding of digital formats for text, images and video.
  • An understanding of digital platforms and XML structures would be advantageous.
Working for a family-run business has many benefits and will provide you with an attractive salary, a company pension & life assurance scheme, 35 hour week, 26 days holiday a year, ongoing training & development, free car parking and a real career path.

If you would like to be considered for the above rewarding and challenging career opportunity at a time in Warners that has never been so exciting, please send in your CV with a cover letter (stating your current salary) to: -
Sharna Tomlinson, Human Resources Manager, Warners Group Publications Plc, West Street, Bourne. Lincs, PE10 9PH or e-mail jobs@warnersgroup.co.uk

Closing date for applications is Friday 29th August 2014.

Warners Group Publications are an equal opportunities employer. If you would like to find out more about our organisation, please visit our website www.warnersgroup.co.uk

Charge Your iPhone Faster

UNU Ultrapack
The time spent worrying about whether your iPhone or iPad is charged up seems to be at an end, perhaps. As previously posted, the constant worry about how much charge your smartphone or tablet PC has left it before it dies is a daily dilemma for many digital nomads.

However, one solution looks like it could change all that by being capable of charging your device in 15 minutes to provide an 'all day' charge. In addition, it only takes 15 minutes to charge up itself.

UNU Ultrapak

The UNU Ultrapak products come in two sizes, namely the 'Tour' and 'Go' versions which provide a solution for people who need to have a lot of recharge power or a more portable amount of power, respectively.

They are not yet shipping but will do late this August, which is just in time for when business really kicks off again in September after the summer holidays.

UNU has produced a video explaining the Ultrapack products here:

 They can be pre-ordered on Amazon.com now, however. Here is the link to the Tour version and the Go version.

21 July 2014

Job Vacancy - Editorial Designer Bourne

Logo of Adobe Photoshop.
Logo of Adobe Photoshop. (Photo credit: Wikipedia)
Due to expansion we need to fill the following position:

EDITORIAL DESIGNER

We need an experienced and enthusiastic designer to join our expanding team working on a number of market leading magazines. You will need to work closely within the publishing team, looking at ways to take each title forward, improving the feel and style of your titles while appealing to each specific demographic. Previous experience designing for magazines would be an advantage.
You will need to demonstrate
  • An in-depth knowledge of InDesign and Photoshop
  • An excellent eye for accuracy
  • Pro-active design development capabilities
  • Very strong organisational skills
  • Effective time management abilities
  • Communication and teamworking experience
Working for a family-run business has many benefits and will provide you with an attractive salary, company pension, life assurance, a 35-hour week, free car parking and a real career path.
Warners Group Publications Plc is a rapidly growing multi-million pound Publisher and Publishing Services Company offering real opportunities to individuals with the right attitude, skills and ambition.

If you would like to be considered for the above rewarding and challenging career opportunity at
 a time in Warners that has never been so exciting, please send in your CV with a cover letter (stating your current salary) to:

Sharna Tomlinson, HR Manager, Warners Group Publications Plc, West Street, Bourne. Lincs, PE10 9PH or jobs@warnersgroup.co.uk

Closing date for applications is Monday 18th August.

13 July 2014

How to publish to multiple platforms more easily

multimedia.jpg

Trade publishing is a fun business to be in, and it is challenging too. The challenge is not only the constant need to publish news items, features, videos, interviews and social media updates, but the requirement to publish content into digital and print media.

Keeping track of it what you want to publish, onto which platform and when is a major part of an editor's job. Being organised is essential if you are to meet print deadlines and keep websites up to date.

In our editorial office, we receive twenty to thirty press releases per day via email, if not more. Added to that, I receive between five and ten calls a day, at least, from PR agents calling me to pitch articles.

Sifting (or curating) the content to choose the most interesting, relevant and informative pieces to use is the next daily task to carry out, which we do through a 'daily news conference' each morning.

Storing & organising content

How_to_Browse_Network_Folders_using_Folder_Dialog_Box_Control_...
The content we are going to use is written into the 'flat plan' for each print issue and saved into a folder on the network for each issue. In addition, there is original content we write in-house which is saved onto the network too.

The content is then 'marked up' and sent to the designers who prepare the page with appropriate designs and the images to make up the magazine.

Format frustration

Publishing the same content creates its own challenge by way of each platform requiring a different format. i.e. The designers get content from us in Word format (.doc or .docx) to use in print through Adobe InDesign. To publish on the website, we run Word documents through 'MarkdownPad' to strip out all the unnecessary code, mark them up in Markdown format, which we then convert to HTML. This is then pasted into the content management system.

Time saving content creation

draft in
Draft - a great tool for writers
 With all of this conversion into different formats for print and digital mediums, it can become very time consuming. We have to minimise duplication of work, which is why we use a great tool called 'Draft'.

Draft is an online tool (there are free and paid-for versions) to help you create content once and export into different formats.

For example, I write an article in Markdown format on Draft. When I finish the post, I export it into text/Markdown format or HTML for using on our website. Or, I export it in Word format to send to the designers.

Furthermore, I can write a post in Draft and publish it directly into Blogger, Wordpress or Twitter. Working with a tool like Draft saves an enormous amount of time.

Being mobile

Make_Dropbox_more_useful

But, storing content on a network server presents a problem.

The folders are only accessible when logged onto the network. If I am out on the road, I have to send files to my colleague to save to the network.

We could, of course, use Dropbox which would make it very easy to share content with the 'team' which publishes each issue. The designers and editors can access it whether in the office, at home or on the road.

Content creation apps

The only challenge with Draft is that it works well on a laptop, even when offline. But, it is less good when used on a iPad (which I use most of the time when out and about).

There are other apps which are pretty for creating content on an iPad.

writing kit.JPG
 'Writing Kit' is a good app which is native to the iPad (i.e. not reliant on a web browser so you can work offline) in which you can create content in Markdown and export it to Dropbox or email the content as a text file to be converted.

quip.JPG

'Quip' is a very good app for writing articles on an iPad. It syncs nicely so you can share documents with colleagues in the office to edit them together. But, it only allows you to export it to Word format, which is a bit frustrating. It is easy to share links to documents with colleagues, however.

Being an efficient editor

Junior_Journalist
 Creating good content is difficult enough. The last thing I want to do is to waste time struggling to convert it into different formats. That way of working takes you away from researching articles, interviewing people and taking photos.

Being an efficient editor as well as a good journalist helps you provide useful, interesting or entertaining content to your readers. And, it takes pressure off your shoulders, which makes it more enjoyable.

08 July 2014

What does the closure of Orkut mean for social networking?

Google_Shutting_Down_Orkut_Its_Original_Social_Netawork_...

On 30th June 2014, Google announced that it was closing down its ten year old social networking platform, Orkut. What does that mean for social networking?

Orkut was among the first social networking platforms and became popular in Brazil and India. i.e. two of the BRIC (Brazil, Russia, India and China) which were identified by investors as the four fastest developing and powerful economies in the world, which have recently been joined by the 'MINT' countries (Mexico, Indonesia, Nigeria and Turkey).

Orkut's popularity reflected the developing internet infrastructure in Brazil and India, as well as their growing middle classes which could afford the technology to get onto the internet.

Orkut's popularity has waned in recent years. Nonetheless, some users were saddened by its demise, if you are to believe their Twitter posts:
and

Platforms are back

Google_logo

Meanwhile, in June 2011, Google launched another social networking platform, namely Google+, to compete with Facebook and other 'platforms'.

Platforms are expensive to build and to run. The costs come from hosting vast amounts of data in the form of photos, videos, text, conversations and live streaming.

Of course, Google can afford Google+, much as Microsoft has kept its Hotmail (now Outlook.com) platform free for all these years. The benefits they gain from hosting all of that data which users put on it for free is worth the cost, as long as they have scale (i.e. lots of users uploading lots of data).

With scale, Google will benefit from being able to market other products and services to its users and be targeted about the messages it helps advertisers convey. This is exactly what Facebook does.
Orkut's closure was inevitable. Why keep two platforms running when you can migrate all those users over to a single social networking site? Google+ has over 540 million users. It is likely that with Orkut users migrating over to Google+ will increase the latter's user base by several million, maybe 10 to 20 million.

It's not just the cost of the platform either. Orkut has been facing a number of legal problems in Brazil because of some groups set up on the site. Google looks like it is trying to minimise these problems by getting control back of its users who may have to sign a new agreement to use Google+.

Above all, the closure of Orkut will help to develop Google+ and to make its competitive position stronger in a world where social media platforms like LinkedIn and Facebook are fighting like 'cat and dog' to keep people using their sites by keeping them up to date with new tools and lots of interesting, user generated content.