Like LoveFilm

Isn't it good when a supplier rings you up to say that they think you are paying too much for their service? That's exactly what LoveFilm did this week to me.

"Mr. Hawkins, we think you're paying twice as much as you should be. Would you like us to adjust your service to lower the cost?"

"Er, yes, please. Thank you", and that was that. Perfect and how refreshing to be treated like that.

It was so different a few years ago at a local cinema in Cirencester when, about twenty minutes into a film, the projector broke. We went out into the lobby to ask the manager for our money back. He gave us a piffling excuse about the fact that he had already sent the money to his head office (he was extraordinarily efficient that day) so we could not have it back. He was not even sure if he could give a free ticket to another showing when his projector was fixed.

Funny, really. I think the cinema went bust.

It's so much easier to be honest with people and helpful as I described in the LoveFilm scenario.