28 December 2011

Selling through the internet without breaking the bank

Without doubt, your business has to have a website. Without one these days, you are missing out on sales, prospects and marketing opportunities. 

The challenges for any small business owner that wants to get their enterprise onto the internet to find new customers or to sell to existing customers are firstly the cost of getting a decent website designed and then marketing it so that customers know it exists.

In my experience, when getting my delicatessen business onto the internet some years back, the cost of getting the site designed, eCommerce ready and launched put my small business' finances under great strain. I had little money left for marketing it. (I had a designer build it and incorporate Actinic as the shopping basket system).

Of course, there are plenty of internet service providers who will provide you with an eCommerce ready website for a few pounds per month (e.g. 1and1). They are good but their templates tend to be too generic and does not easily differentiate you from competitors.

Therefore, setting up your business' website is a balance between going for a bespoke, high cost solution or going for something which is cheap and looks cheerful but similar to lots of other company websites. I now always set up websites with the impact that it will have on the 'bottom line' and the business' cash flow.

You need a website, you need it to start working for you quickly and you need it to be contributor to your profits as soon as possible. You need it to be simple to set up and to be able to customise its look easily and cheaply so your business website looks like your business.

There are many good providers of services which help small businesses get onto web, and one I particularly like is BaseKit. Firstly, it includes lots of templates which are specific to different types of businesses such as car dealers, estate agents, plumbers or electricians, for example. You can easily customise it and features or elements relevant to your business.

It's also cheap. You can try it free for a couple of weeks and then choose between packages which costs either £6, £12 or £24 depending upon how many features you need. You can set up an eCommerce website using it too. Finally, it makes it easy for you to make it search engine friendly, which is an important factor for making the website work for you.

Even better, BaseKit is running an offer for January where you can obtain a domain name for free and get the 'business' package for £1 per month rather than £12 per month for the first three months. With the money saved, you could spend that on Google Adwords to attract some new customers to your site.

Here's a video about the BaseKit service.

To get the discount, use this code at checkout during January 2012 when you decide to buy: XYZ123. 


Smart Vending Machines

Vending machines have changed that much in the last twenty years, but that trend appears to be changing as companies try to target products to customers more efficiently. 

Vending machines have done very little other than deliver chocolate bars, drinks, books or small items in places that are not viable for a shop. They still deliver products their customers want but companies know very little about the customers that are buying those goods.

In an attempt to change this, Intel and Kraft foods are now developing vending machine technology which will help them to better understand their customers. They are developing 'smart vending machines' that sense the type of customer and offer them suitable products.

The BBC recently wrote about these new machines. Read the article here: Smart vending kiosks

23 December 2011

Queen's Speech on Amazon Kindle

The Queen's Speech will be available as a download this year on the Amazon Kindle.

The Queen opts for Amazon Kindle

22 December 2011

VISA competition to win London Olympics Tickets

If you know anyone with tickets to the London 2012 Olympics, then you might be in the minority.

However, if you fancy the chance of winning the tickets to the biggest event in the UK for years, then VISA has lots of tickets to give away so you can take your family or friends to the Games.

All you have to do is make a purchase with your VISA card and then enter your details into the competition website.

You can enter up to 5 times per day to win one of the following packages:

  • 4 tickets to an Olympic Games event
  • Travel to and from London
  • 1 night’s accommodation for 2 adults and 2 children
  • £200 spending money
  • Visa Olympic Games themed merchandise
They are also giving away lots of pre-paid VISA cards too as prizes. 


21 December 2011

The Rise of Electronic Cigarettes

Opera singer smoking electronic cigarettes
Opera singer Fiona Harrison 'vapes' an electronic cigarette on stage
There's a growing trend for smokers looking for an alternative to tobacco-based cigarettes in the USA which I first noticed in Europe while on a Ryanair flight to France in October this year. I had never heard of electronic cigarettes before then.


On the no-frills flight, many experience the sales pitch for products including J20 drinks, cups of tea, bacon rolls, scratch-cards and toy versions of Ryanair aeroplanes.

But, this time, I was offered electronic cigarettes. They are the perfect solution for those who cannot hang on for when they disembark at their destination for a drag on a cigarette. Electronic cigarettes are a product which an increasing number of smokers are switching to for the very reason that they can be smoked, or 'vaped' in public places where traditional cigarettes are banned.

Companies like Green Smoke, SmartSmoker, and eSmoke all offer a variety of types of electronic cigarette in different flavours and styles to appeal to people who want something which looks like the tobacco-based cigarettes they already smoke, or a cigarette that looks more elegant.

These 'smokeless cigarettes' are made up of three components in general, namely a mouthpiece containing a cartridge containing a liquid which is heated and vapourised when the smoker inhales, a heater and a battery to power the heater. The electronic cigarettes batteries are rechargeable and you need to buy replacement cartridges.

A 'Starter Pack' with Green Smoke costs about £70 and provides the equivalent of 7.5 packs of traditional cigarettes. Refills costs about £9 with cartridge lasting for about 360 puffs or 1.5 packs of tobacco cigarettes. So, the economic benefit for e-cigarettes appears sound (You can get a 10% discount from Green Smoke too with this code at checkout - disc10-26880) .  

With the banishment of tobacco smokers onto the streets outside pubs in the UK, will we see the rise of the smokeless or e-cigarettes and an increase in smokers coming back into public places to smoke these new, 21st century cigarettes? Who knows, but they are likely t be something we notice more as smokers look to save money.

20 December 2011

Touch screen vending machines

Touch screens have, largely, been used on computer or tablet screens to date, with a few 'surface computers' coming into the market.

In Japan, however, where vending is big, touch screens are now available on vending machines.

Take a look at this video which shows a prototype in action:




iOS and Android App Developer needed for Fitness Applications Company

Through a family connection, HRV is a fitness applications company that is looking for an iOS and Android applications developer to help them with their expanding business.

If you would like to see more details about the role, the job specification is available to view here

Email Simon Wegerif (simon_wegerif@yahoo.co.uk) if you are interested in the position and would like more details.

07 December 2011

Website speed and Google Analytics

Since writing about my recently launched affiliate site, 'Technology Deals', on 25 November and my despair as my visitor numbers plummeted, things have changed again, and for the better. 


At that point, my figures were showing that lots of people (relatively speaking for a site that was less than a month old) were visiting my site. Most of them of them stayed for less than a minute and cleared off without looking at any other pages. So, people visited but few felt compelled to hang about and check out what other good deals were available on the site.

I looked through my Google Analytics details and saw that the time it took to load pages on my website for visitors was up to 12 seconds for some pages. It was not surprising that people were not staying long. I hate websites that take ages to load in your browser.

I had also stopped using my personal social media accounts to promote links back to offers and used just the new, website specific social media accounts to publicise the site, as well as the SEO plug-ins that I use with WordPress, namely the 'Google XML Sitemaps' and the 'SEO Ultimate' plug-ins which update the main search engines of changes to the site (very useful!).

I decided to use a new plug-in, W3 Total Cache, which reduces the load time of the site in a visitors' browser and which, also, uses a service called CloudFlare, which says it "supercharges your website".

The effect has been marked. My website loads in a flash compared to a couple of weeks ago. My visitors numbers have not gone up, although they are steadily growing. However, the impact on the change to the load time is clear. Visitors are now visiting nearly four times as many pages on the site. The 'Bounce Rate' (How many people visit no more than the first page they land upon before leaving) has gone down from 85% to about 10%. The time visitors spend on the site has gone up from about 20 seconds per visit to between 2.5 minutes and 6.5 minutes. In this time, I made my highest commission to date too.

It seems clear that 'supercharging' the load time of the website has had a major impact. Google is still the largest source of visitors by a factor of nine. So, the social media links are important, but, they are not as important to the experience the visitors have when they arrive at a site which loads quickly. People are impatient and quite right too.

I just can't imagine being able to do this without Google Analytics or some other measurement package.

01 December 2011

What's next with tablet PCs and multi-touch technology?

©stantum
Tomorrow in technology is like trying to imagine infinity. It's really difficult to grasp the fact that there is no end to it. But, it is fascinating, nonetheless, and, with the recent success of Apple's iPad and iPad 2 tablets, the interest in multi-touch technology has exploded.

Within the last two years, millions of people have decided that a keyboard is less important to them on a computer than is the ability to directly touch the information or images they see on the screen. Furthermore, the place you consume information, if you own a tablet PC, has moved from being something which was largely done at a desk to an activity which occurs when watching TV, drinking coffee in a cafe or sitting in a meeting.

Tablet PCs might appear as though they are about to vanquish the keyboard and the machines we become so attached to over the last 20 years, namely our desktop PCs and laptops. The marketers of tablet PCs would have us believe that we can do anything with them from painting the Mona Lisa to writing 'War and Peace' to playing Mozart symphonies.

But, let's not be too hasty. Tablet PCs have their limitations. In their current form, they are very good for enabling you to consume information, but not so good at helping you to create information. I mean, have you ever tried painting with just your finger on an iPad? You probably last painted like that when you were two years old. That's hardly progressing humankind. It's also quicker to type an email with a keyboard than it is to use one or two digits. You could, of course, attach a special keyboard to your iPad, but why not just buy a laptop?

Tablet PCs don't yet match an individuals' existing talent which makes them slightly less than what you would hope for than the hype suggests, which was a very good point made by Guillaume Largiller, Chief Strategy Officer and Co-Founder of Stantum.

Guillaume Largiller 
I was fortunate enough this week to interview him. He is a man who is at the forefront of multi-touch technology. He gave me some fascinating insights into how tablet PCs will develop from their current form in the very near future.

Guillaume continued on his theme that the iPad, although very good, was limited in its scope for being really useful for content creation. 


"The problem is that, although the multi-touch screen on an iPad is good, it can only deal with touch from your fingers. It does not recognise an input from, say, a stylus. Also, if you rest the heel of your hand on the screen, it does not handle that very well either", said Largiller.

Guillaume's point was that if you want to draw, most people have learnt to draw using a pencil so their fine motor skills are tuned to using a pencil on paper rather than their finger on a screen. Artists will naturally rest their hand on the paper they are drawing upon. Current tablet PCs demand that you learn to draw in a different way which makes for a worse experience than the one you already know.

Guillaume continued, "The next development from Stantum is screen technology which handles input from your fingers and a stylus while recognising that you are resting your hand on the screen".

This opens up a market for Largiller and multi-touch technology which has been testing tablet PCs and their capabilities, namely the further education market, which uses existing technology extensively already in the classrooms.

"The further education market has been serviced by computer manufacturers for years now. But, their main offering has just been to continue offering cheaper and cheaper laptops and desktop PCs. They are still providing the same technology, essentially, as they were in the '80s", stated Largiller.

It's a good point. Technology in education appears to have not contributed as much as was hoped for and the if reports like this one from the BBC are true, technology is thought of something which is dull and turns pupils off.

Largiller continued, "Computers and tablets are not adapted for the education market. It's too complicated and it is just another thing to learn in education rather than being something which allows students to use their existing talents".

©stantum
And, the further education market is looking closely at tablet PC technology. iPads and Samsung Galaxy tablets are good but teachers and practitioners don't want their students to be distracted by Angry Birds or Facebook in the classroom. A dedicated device is needed. A device which matches their talent.

Largiller told me that Stantum has been working with a major manufacturer on a new product which incorporates their new multi-touch technology. It will be announced in early 2012 and ready to ship towards the end of the year.It will address the needs of the further education market and will help individuals create content as well as consume using methods which they know well already, such as drawing with a pencil.

You can see why Stantum is excited by the further education market. In China alone, by 2013 there will be 300 million students. Considering that the whole of the US population was just over 307 million in 2009, the market opportunities are immense. South Korea has built one of the world's fastest internet infrastructures and has moved all of their public services, including education, onto the 'cloud'. All of their paper textbooks will have been replaced with digital versions within the next five years.

The demand for the next generation of tablet PCs is coming not from where you might have traditionally believed. The countries, including South Korea and China, where they are installing high speed mobile internet capabilities are Russian, Brazil  and India, according to Largiller. Their infrastructure and emphasis on further education make these ripe for Stantum to target. The USA and Europe are stuck with a relatively old internet infrastructure which inhibits our ability to adopt high speed wireless networks.

©stantum
Software companies are beginning to develop new applications to meet the demands of the creating content through tablet PCs. Take, for instance, Adobe, who is massive in the world of content creation tools for the web. Their 'Adobe Creative Cloud' is aimed squarely at this market. It's a cloud-based, creative suite of applications which shows just how seriously content creation on tablets is being taken.

But, I asked, Largiller, when did he foresee the end of paper in the classroom? He suggested that replacement of paper would not be for at least ten years. Paper is still a relatively cheap material and it will take some time for the new generation of multi-touch tablets to take hold around the world. Students using the first generation of educational tablets would be using paper alongside their tablet. Textbooks and traditional laptops will be rapidly replaced by the first wave of these tablets.

Furthermore, when 15 inch screens are available for tablet PCs, he sees an acceleration in paperless classrooms. Fifteen inch screens are important because this is roughly the size of an A4 piece of paper to which many of us around the world have become familiar. This second generation would be the one which will replace paper in the classroom entirely, according to Largiller.

I suggested to Largiller that the challenge of recharging these new tablets would always slow down the adoption of the technology. He replied that the next area of investment would be combining the screen technology of eReaders like the Amazon Kindle, which only uses power when a page is refreshed, with the touch screen technology of his multi-touch screens, which use power continuously because of their light emitting screens. This would increase the time between charges enormously.

So, the future, when it comes to multi-touch tablet PCs, is going to be much sooner than might have expected. Stantum is bringing out technology soon which looks set to take this format to a much bigger number of people who will be able to create on a tablet PC rather than just consume information. I will be watching with interest.