If you are not comfortable with learning about the importance of ‘data about data’ or metadata, then I will understand if you would rather go and watch TV.
But, the success of your website relies on it to bring new visitors and customers.
It’s a question a client asked me recently.
PageRank is no longer a public measure of the quality of a web page on your site.PageRank was a public measure of how much Google thought of pages on your website. The higher your score, the better.
If you had a PageRank (PR) of 10 for a web page, you were at the top of the pile, as far as Google was concerned. If you your site a PR of 0, well, you needed to work to improve your website to increase the score.
However, you had no direct control over your PageRank. The score was dependent upon a number of measures which Google did not make open to the public. Nonetheless, the higher the quality of your web pages, the more high quality backlinks to your site, and the longer your site had been around, the more likely it was that your PR was high.
There's no doubt that online media is taking over the world of PR. SEO is a skill which most PR people have to have today. Without SEO skills, you are going to struggle.
However, there is still a lot more to know about PR in the online world. Here's a very good video by Lexi Mills about how she gets coverage for her clients.