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Ideas, tips and tricks for fixing, improving and promoting your website and content

11 Processes to Automate and Outsource in your Business

23/4/2018

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business automation
As your business begins to grow, so do the amount of responsibilities you have. This is why automation and outsourcing becomes so important. It allows you to continue expanding while keeping up productivity.

Ahead are 11 different processes within your business you could be automating or outsourcing for better results.​

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How to check competitor website traffic

18/8/2017

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Similar Webinar extension on ChromeThe interface on the SimilarWeb application
Working in a company moving deeper into digital publishing as the market for printed publications declines has highlighted the difference in available competitive data to me.

In print, you find out about how your competitors are doing through knowing their ‘circulation’. You can pay to have your circulation figures audited by an organisation which verifies how many units of your publication are ‘out there’ each month or year, on the shelves or being sold.

In the digital world, it’s much easier, quicker and cheaper to check competitor website traffic, equivalent to circulation’. And yet, not many people who’ve been used to working in the print world know how to check competitor website traffic. They know their own website’s traffic, but not their competitors’ visitor numbers.


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SEO: The Importance of Data about Data

11/7/2016

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Metadata on screen
If you are not comfortable with learning about the importance of ‘data about data’ or metadata, then I will understand if you would rather go and watch TV.
​

But, the success of your website relies on it to bring new visitors and customers.

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What happened to my PageRank?

3/7/2016

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SEO
​It’s a question a client asked me recently — ‘What happened to my PageRank?’
PageRank is no longer a public measure of the quality of a web page on your site.  PageRank was a public measure of how much Google thought of pages on your website. The higher your score, the better. 
​

If you had a PageRank (PR) of 10 for a web page, you were at the top of the pile, as far as Google was concerned. If you your site a PR of 0, well, you needed to work to improve your website to increase the score. 

But, you had no direct control over your PageRank. The score was dependent upon many measures which Google did not make open to the public. Nonetheless, the higher the quality of your web pages, the more high quality backlinks to your site, and the longer your site had been around, the more likely it was that your PR was high.


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Into Digital PR and SEO? Watch this!

18/11/2015

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There's no doubt that online media is taking over the world of PR. SEO is a skill which most PR people have to have today. Without SEO skills, you are going to struggle.

However, there is still a lot more to know about PR in the online world. Here's a very good video by Lexi Mills about how she gets coverage for her clients.
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Small Business Internet Marketing Tips

1/3/2013

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Small Business Internet Marketing Tips - Guest Post
​If your small business is looking to grow, remember that the Internet is the business owner's best marketing resource. It is important to utilise the available medium to create better opportunities.

Learn to use strategies like the following to enhance your global presence and image of professionalism.

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Everything is now online for business

14/1/2012

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Why have your big hard drive when you can store your business data online?
I have a PC at home which, in its time, about three years ago, was the 'bees knees'. It had a lot of memory,  great storage, a good graphics card and sound card. It runs on Windows Vista (Why did I ever install that?).​

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Keeping track of customers easily

6/1/2012

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Base CRM
​If there's one thing that salespeople in most organisations know about, it's their customers. Salespeople are good at relationships, on the whole, and those relationships are often what differentiates them from their competitors.

And yet, as a salesperson, you are always having to find new customers to replace those that inevitably stop being your clients. It's a natural occurrence. Businesses want to keep existing customers because it costs a lot of money to find new ones.

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Trying out Google Chrome OS

7/9/2011

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Google ChromeOS
​Having setup and implemented Google Apps using my domains, I decided to try out Google's operating system , Google ChromeOS, which is based upon the open source operating system, Linux.

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Internet marketing in a nutshell

9/7/2011

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​Here's a good set of slides which gives some straightforward advice on making use of internet marketing. I like this approach.
How to create an Internet Marketing Strategy
View more presentations from PrimaryPosition.com
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Top Rules for Presentation Design

8/7/2011

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Here's another great set of rules for presentation design:
You Suck At PowerPoint!
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Don't Be Snobbish About Network Marketing

6/8/2009

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Network Marketing
​If you run your own business, I expect there have been times when you wondered why on earth you started it. You might even be in a business where you are responsible for bringing in new customers and sales.

The pressure is on to perform and you have moments of self doubt. “Can I do this?” “Am I good enough?”

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