1. Maintain a top-notch Website
Every company needs one, and it needs to be updated on a routine basis. Your Website can attract business and prospective new clients based on content featured routinely. Posting a blog is one of the most successful ways to build a following in your profession. Write a weekly column that discusses trends, changes, or emerging needs that is likely to impact your business and readers' interests or needs. You can also add new product reviews, interviews with industry leaders, links to related news articles and industry publications, as well as brief viewer surveys and questionnaires. Interactive features often bring viewers back for additional participation in the future.
2. Publish a free email newsletter or e-zine
Collect a mailing list from opt-in subscribers or sign-up list at your place of business. Keep the newsletter relatively short and easy to read, with practical advice or information about your company and services or products. You may want to consider advertising added products, which can increase your revenue and offer viewers convenient access.
3. Set up a social networking site
While MySpace is not as much of a draw as formerly, it still attracts a fair amount of interest. Facebook is a popular source of large and small businesses. Professional networking sites like LinkedIn, offer great opportunities to establish a professional Web location and meet other businesses of your type or court new customers. You can also keep up with new companies and their specialized services to better understand the competition.
4. Add a professional email signature
When doing business by email, add an automatic signature space that includes your title, company name, contact information, and perhaps even a motto, logo, or slogan. While it is wise not to inundate your customers with random messages, email can be useful to delivery requested or helpful information that current or prospective customers will appreciate.
The World Wide Web, or Internet, takes your business around the globe, day and night. Take advantage of the many free opportunities to promote your company and attract new clients.
Author Bio: Maria; an SEO expert, mom of two kids. A professional blogger, written articles on internet marketing and issues related to finance like missold ppi and insurance frauds.