Why Google My Business is better than Facebook and Instagram (for business leads)

Once upon a time, there was a little-known business. Its name is Google My Business. It is more powerful than people realise at delivering online leads and sales.

Google is a superpower of the Internet, but did you know it is also a powerful tool for digital marketing? In fact, Google My Business is one of the best ways to generate new leads and revenue.

This is because it gives companies more control over their online presence than other social media platforms.

Read on to find out what makes Google My Business better than Facebook and Instagram.

1. What is Google My Business?

Google My Business (GMB) is a fantastic way to promote your business, because it is one of the best ways to get online leads and sales. GMB is more effective than traditional business listings. GMB enables you to show up on the smartphones and computers of local customers when searching for local companies.

Google My Business is the perfect platform for businesses to use to gain exposure, generate leads, and generate sales. A Google My Business listing is free, easy to use, and should be part of your SEO strategy. It is mobile-friendly, so people can view your business on their smartphones.

If your business is not on Google My Business, it will be difficult to gain visibility and attract customers who would otherwise go elsewhere. It is crucial that you use this platform as much as possible.

Is Google My Business worth it?

Google My Business (GMB) is a fantastic way to promote your business, because it is one of the best ways to get online leads and sales. GMB is more useful than traditional business listings. GMB enables you to show up on the smartphones and computers of local customers when looking for local companies.

Google My Business is the perfect platform for businesses to use to gain exposure, generate leads, and generate sales. A Google My Business listing is free, easy to use, and should be part of your SEO strategy. It is mobile-friendly, so people can view your business on their smartphones.

If your business is not on Google My Business, it will be difficult to gain visibility and attract customers who would otherwise go elsewhere. It is crucial that you use this platform as much as possible.

2. Why is Google My Business better than Facebook and Instagram?

Google is the world's most popular search engine. Is that enough reason to change? Yes. But there's more.

Google My Business is a little-known platform that is more powerful than people realise at delivering online leads and sales.

Google My Business is better than Facebook and Instagram because of where it sits in the decision-making process of customers. Google is the first port of call when people are looking for a company, or the products and services they offer.

And in fact, 70% of mobile searchers say they have visited a store after checking on their phones. Therefore, it is imperative that you set up and optimise your Google My Business to be found in local search results, so that customers can easily find you at the top of organic search results.

Google is also the main platform for finding information about local businesses, and is used by 93% of people as a starting point for finding a business online (according to BrightLocal research). And because Google My Business is such an effective location-based marketing tool, it can help you gain more traffic from your website to your store or business.

If you are not currently using it, start today, because your success is only a few clicks away. By optimizing local search results on Google My Business, you can drive more online leads to your business or store, which increases sales and ultimately makes your business.

In our experience, Facebook and Instagram do not bring in as many people ready to buy. However, we have found Google is the best platform for us to drive people who want or need our clients' products or services. It is simple and efficient in terms of time spent and leads delivered. Google is a much better option than Facebook or Instagram.

Facebook and Instagram

3. How is Google My Business different from other social media platforms?

social-media-platforms

GMB is free and able to rank your business at the top of SERPs for keywords and phrases you never imagined possible, simply by claiming and optimizing your local business information.

Whether it's to increase visibility or drive traffic to a physical store, Google My Business is unrivalled as a complete marketing tool.

Facebook is a powerful social media platform with over two billion monthly active users, but it's also expensive to use. It is not the best way to reach your audience on mobile devices, and can be problematic for those who use older phones or slow connections.

Google My Business is an alternative marketing tool that helps you target customers who search on their desktop computers or mobile phones. It is a free marketing platform that is more powerful than people realize when it comes to delivering online leads and sales.

Although Facebook's algorithms are not particularly good at targeting your audience by age, occupation or location, Google My Business is an open directory where high-quality content can be at the top of search results for locations around the world.

The only downside is that GMB is not as well known or popular as other platforms, but this is changing rapidly, and businesses around the world are adopting it because of its effectiveness in driving traffic to their business premises.

GMB is also an important part of your SEO strategy to direct relevant customers into your business. And they can leave positive reviews when they’ve experienced your business (they can also leave negative reviews). Positive reviews help your business get more visibility.

Is Google My Business more important than a website?

Google My Business is such a powerful platform that it can dominate your competitive space without even having an actual site. This is because Google is now used as a search engine, and all integrated services are based on a high ranking in search results.

But, it's important to have a website too. Google My Business and a well-optimized website work well together.

4. Benefits of using Google My Business for your business

local-business

Google is the world's largest search engine, with more than 95% of all search traffic coming from Google properties.

Facebook is popular in keeping friends and family connected by sharing messages and photos. Instagram is popular as a photo sharing platform where people can share their stories by posting images or video clips on their profiles.

However, Google My Business is a platform often overlooked. The question is why Google is my business better than Facebook and Instagram.

The answer is simple! Known as the king of search engines, people search for businesses on Google every day when they urgently need services or products.

By having a presence on Google My Business's verified listing feature, you will be the first business to appear when people do a search online. For this reason, Google is one of the most effective ways for businesses to find potential customers every day.

What makes Google My Business better than Facebook and Instagram? If your main goal is to get more leads and customers for your business, then Google is the right way to go.

Google My Business is a free platform that is easy and quick to set up, and allows you to list all your business information in just a few minutes.

This is unlike Facebook or Instagram, which require users to have an account. If someone is looking for a business, they can simply go to Google and enter the name of your business.

Google is so effective because it is used daily by people around the world looking for businesses. If you have a presence in Google My Business, potential customers can find you when they search online with keywords relevant to their needs.

Google is also the world's largest search engine, and as such can deliver more traffic than other social media platforms, such as Facebook or Instagram. Having a presence on Google My Business is one of the best ways for companies to attract more customers and generate sales.

If you want to start immediately without waiting for approval from anyone else, then Google My Business is the right way to go. In just a few minutes, potential new customers can find you when they search online with keywords relevant to what you offer.

5. Other ways to use Google My Business in digital marketing

digital-marketing

Google My Business is a relatively new product in Google's product suite. Just as Google is constantly evolving and improving its products, so is Google My Business. There are some new features that can help with online marketing campaigns.

An example is the ability to add a video to a business page. Adding a video gives potential customers more ways to stay connected with your business offline, and is perfect to showcase your brand personality or services in action.

Customers often leave reviews about your business, and how you treated them. Responding to reviews within 24 hours is important. Google rewards superb customer service and responsiveness.

You can also download all your reviews from Google My Business in a spreadsheet or PDF file. You can then share it with your audience by uploading it to social media channels such as Facebook, LinkedIn, and Twitter. This is an excellent way to get your audience excited about the success of their business network.

Google My Business also allows you to add different people within your team to an account to update information and manage user permissions. For example, if you have an employee responsible for updating Google My Business with new services or events, it is easier to give them access to this information and not worry about sharing login details.

Google My Business is a fantastic way for companies of all sizes to communicate with potential customers in their local area. It is perfect for companies already established online, but want traffic from Google's organic search results or hope to get into the local search rankings.

Google My Business is also a perfect way for smaller businesses to not be ignored when it comes to marketing their business online. With so many people using Google every day, showing up in more than one place will immediately increase your chances of converting new customers and customers from their search.

6. Things you should know before setting up a GMB account

checklist

Google My Business is a free way to run your business on Google, but is it worth the time?

This is the first question you might ask if you are considering setting up a GMB account. The answer is yes. With Google My Business, there is a lot of value, and here are some things you should know before you start it:

1. Geo-targeting map is the key to success - When I set up my GMB page, I geo-targeted my location, which enabled me to search for my particular city. It is also important to use keywords relevant to your field of expertise or speciality if possible.

2. Drive Geolocation - Use Google Maps or Waze - For those of us who drive to work, Waze is a fantastic resource. You can easily find businesses in your area that use Google My Business, and they will appear on the map as you drive by them. This is a quick way for customers looking for something in particular to discover your business!

7. Steps on how to set up a GMB account

steps to take setting up GMB

The first step is to create a Google My Business account.

  1. Go to https://business.google.com/ and click the "Sign Up" button on the top right corner of the screen.

  2. Enter your email address, password, and company name in the form on the next page.

  3. You must verify your business location by clicking on a link in a verification email sent to your address after you submit this form.

  4. After you've confirmed your location is eligible for a Google My Business page, click the "Continue" button at the bottom of the form.

  5. You'll then have to enter information about your business according to different categories. Categories include: Name of your business, your business address, business phone number, hours of operation.

  6. Once you're done, click the "Save" button. This is your Google My Business page. You can edit it anytime under your profile on the site. Your customers can also visit this page and leave reviews of their experiences with your business, which is a huge plus for your business.

  7. You can also add photos and videos to show the best parts of your company, and customise the page by changing its background colour or adding widgets, such as an RSVP button, so customers can easily contact you via phone call or email. This is all free on Google My Business. Now is the time to get creative and use your Google My Business page for everything it's worth.


SEO for Google My Business is a task to take seriously if you want to use its full power. It’s a case of making sure you, or a professional, sets your account up correctly. Optimizing your listing is important to do correctly.

8. Making your GMB work hard for your business

Get GMB to work hard for your business

When you visit Google My Business, you will notice that the company not only searches for reviews of your products and services, but also provides you with other important information.

You can increase your search engine rankings by improving the information on your Google My Business page. One way to do this is hire a local SEO expert who can help you optimize your account.

A local SEO expert will help you optimize your Google My Business account to ensure that you use the right categories, geo-tags and trackable links to measure the impact of your work.

GMB and the future of your business

future business

The Google My Business platform is a free, simple way for business owners to manage their digital marketing and branding on the world's most popular search engine.

With the integration of geo-targeting maps, users can increase traffic to their online store by showing up in Google searches relevant to their service or industry, and improve search engine rankings by optimizing information about your company across GMB pages with SEO help from an expert.

Much of SEO work is about understanding the relevant searches for your business. GMB is no different. And it’s powerful for helping you find your ideal customers. Get your GMB listing and start generating local leads.

Our team is ready and waiting to develop a stellar SEO strategy that drives sales.

If you have any questions or want advice on how Google My Business works best for your specific needs, please contact us here!

Why Google My Business is better than Facebook and Instagram

Using social media to get better online results can help. But there is a powerful, more effective small business digital marketing tool - Google My Business. Read on!

LOCAL SEO

Will Hawkins

11/28/2021 10 min read