The Web is massive.
There are nearly 1.8 billion websites (and growing). We create quintillions of bytes of data every day. In all that are countless competitors popping up and fizzling out before most notice.
Getting your webpages found amongst all this data is a challenge.
On page SEO is one of several strategies webmasters use to get their pages (and site) found in search. If you can learn the basics, and apply it, then your site has a strong chance of thriving online.
Here's how to make it happen.
Do you need to promote a small business? Are you thinking of strategies to help you connect with your target audience? Do you want to create a solid foundation that helps your company grow faster?
Then you need to explore search engine optimisation (SEO) and content marketing. Simply put, SEO is about ranking your website higher in different search engines.
Whereas, content marketing is a form of inbound marketing. It encourages users to buy your products with compelling and valuable materials.
Put the two together and you have a solid digital marketing base.
Unfortunately, only 30% of small businesses have SEO strategies. With this information, you need to learn to use SEO and content marketing to your advantage.
But how exactly do the two work together? Continue reading below to find out how.
Have you ever heard of the phrase, “content is king?”
If you haven’t, then you haven’t been paying attention to the current digital marketing landscape. Content marketing is now a rule for businesses, not an exception. It’s not something you can opt-out of; it should always be a part of your digital marketing strategy.
But, why is it so important? What can it do for your business and how can you make it work for you?
Let’s start by learning about content marketing. Keep on reading to know more about it and how you can use it.
If you are trying to bring new customers to your brand, content marketing can help. Here are benefits of content marketing for finding new audiences.
What if you could find new audiences by focusing on one marketing technique?
You can't grow your brand without helping new audiences discover you and your business. Nothing does this more effectively than content marketing.
No matter the size of your company, content marketing can help you grow and expand. Still not convinced? Keep reading to discover the greatest benefits of content marketing for finding new audiences!
The COVID-19 pandemic is keeping businesses from marketing with shows and conferences. Here is the importance of Search Engine optimisation during a pandemic.
The COVID-19 crisis is something that the world is going through together.
People are out of work and dealing with illness and loss. Despite this period of uncertainty, you should still pay attention to your company's marketing needs.
As a matter of fact, search engine optimisation (SEO) during this pandemic is more important than ever.
Read on so that you can use SEO to engage your customers during this crisis.
All you need to know about chatbot software
“I need to understand chatbot software, but I don’t know where to start.”
How can you know if chatbot software is the solution if you don’t understand what it does and how it can help you?
Knowing where to look, what’s best and what you need from chatbots can seem overwhelming when it’s new.