It's no secret that having a strong online presence is one of the best ways to increase your company's revenue.
But, a large part of this process is ensuring that your audience is able to find your business on their own. By using search engine optimisation (SEO), it's possible to lay the foundation to drive organic traffic to your company's website.
Not everyone knows how to go about it, though (or why they should even care). Not sure where to start? Don't worry, we’ve got you covered.
Let's take a look at everything you need to know about the importance of website SEO.
Do you need to promote a small business? Are you thinking of strategies to help you connect with your target audience? Do you want to create a solid foundation that helps your company grow faster?
Then you need to explore search engine optimisation (SEO) and content marketing. Simply put, SEO is about ranking your website higher in different search engines.
Whereas, content marketing is a form of inbound marketing. It encourages users to buy your products with compelling and valuable materials.
Put the two together and you have a solid digital marketing base.
Unfortunately, only 30% of small businesses have SEO strategies. With this information, you need to learn to use SEO and content marketing to your advantage.
But how exactly do the two work together? Continue reading below to find out how.
The COVID-19 pandemic is keeping businesses from marketing with shows and conferences. Here is the importance of Search Engine optimisation during a pandemic.
The COVID-19 crisis is something that the world is going through together.
People are out of work and dealing with illness and loss. Despite this period of uncertainty, you should still pay attention to your company's marketing needs.
As a matter of fact, search engine optimisation (SEO) during this pandemic is more important than ever.
Read on so that you can use SEO to engage your customers during this crisis.