The COVID-19 pandemic is keeping businesses from marketing with shows and conferences. Here is the importance of Search Engine optimisation during a pandemic.
The COVID-19 crisis is something that the world is going through together.
People are out of work and dealing with illness and loss. Despite this period of uncertainty, you should still pay attention to your company's marketing needs.
As a matter of fact, search engine optimisation (SEO) during this pandemic is more important than ever.
Read on so that you can use SEO to engage your customers during this crisis.
1. Online Business Transactions Will Continue to Soar
Good SEO is foundational for online business, so make sure you're consistently using the right keywords and other strategies.
2. Consumers are Looking to See Your Response to the COVID-19 Pandemic
This will likely get you an increase in traffic since all COVID-19 related topics are heavily trending at the moment. It's essential that you look up relevant COVID-19 keywords and use them optimally throughout your content.
3. People Will Be Increasingly Hungry for the Amazing Content You Put Out
Since people habitually search out content, you can make positive contributions by creating content that will put people's minds at ease. No matter what industry you serve, create content with plenty of heart that engages and educates people.
4. Focusing on Search Engine optimisation (SEO) Will Yield Long-Term Benefits
Carve out your SEO real estate now by winning search engine results pages (SERP) and keyword rankings, and by growing your Domain Authority (DA) and Page Authority (PA).
5. Site Performance is Crucial For the Influx of Traffic
6. Shareable Content is Huge Right Now
When creating shareable video content, size and format them for Instagram, Facebook, and other platforms. You might consider adding subtitles as well so that people can still enjoy your content while scrolling down their timelines.
Creating content that goes viral will help your SEO goals more than you can imagine. Be sure to tag your brand site and social media tags on every piece of shareable content that you create so that people can easily find you.
Further, optimise these pieces of shareable content with the most useful keywords and metatags.
7. You Can Start Acquiring Lots of Subscriptions
Get Your Search Engine Optimisation Ducks in a Row
Search engine optimisation (SEO) isn't only important to your business - it's more essential than ever. COVID-19 has knocked the world on its head, but you can still win big when you get a handle on your marketing.
We can assist you with any digital marketing goals you have.
Let Digital Business help you with all your SEO needs. Take the time to contact us online.