It's no secret that having a strong online presence is one of the best ways to increase your company's revenue.
But, a large part of this process is ensuring that your audience is able to find your business on their own. By using search engine optimisation (SEO), it's possible to lay the foundation to drive organic traffic to your company's website.
Not everyone knows how to go about it, though (or why they should even care). Not sure where to start? Don't worry, we’ve got you covered.
Let's take a look at everything you need to know about the importance of website SEO.
What is SEO + How Does it Work?
Put simply, SEO is the process of increasing your ranking on Google's search results. As you may expect, you're far more likely to get traffic if your website is located toward the top of the first page.
Since the average person now has an attention span shorter than that of a goldfish, you simply can't expect your audience to keep scrolling through the results they get for their query.
The main benefit that SEO has is its ROI— after you lay the groundwork, you'll be able to continually reap the rewards as time goes on. Paying for online advertisements, on the other hand, will only deliver results based on your budget.
What Benefits Does it Have?
There are a handful of benefits that you're able to experience by implementing proper SEO. Some of these could even be groundbreaking when it comes to how they affect your company's performance.
Listed below are some of the most notable.
Drive Relevant Traffic
First and foremost, proper SEO is able to drive a significant amount of traffic to your company's site. The main factor to keep in mind, though, is that this traffic will always be relevant since it will be members of your target audience.
From here, you'll be able to ensure that the rest of your marketing methods are able to work effectively.
For instance, guiding users to a product page won't do you much good if they weren't already interested in what your company has to offer. In some cases, this can actually hurt your ranking instead.
Google takes a metric called a bounce rate into consideration when determining how to rank a website. This term refers to scenarios where users visit a site and then immediately leave.
Although this could be due to the fact that the content is simply irrelevant, Google may assume that it's due to the content being low-quality.
After you've driven the right type of traffic to your site, you likely won't have any issues when it comes to conversions. This is especially true for things like having them sign up for email newsletters, creating a personal account, etc.
Of course, proper lead generation is often possible if your site is aesthetically-pleasing. While having a nice-looking site won't guarantee that you make as many conversions as you need, a site with poor design will certainly prevent you from doing so.
This means that you should only use high-quality images, ensure that it's properly formatted for mobile, etc.
As your conversions increase, you'll then be able to reinvest back into SEO methods that drive even more traffic to your company's site. This is what makes the aforementioned ROI that SEO has so significant.
Build Brand Awareness
Even if you offer one of the best products or services in your industry, you may still have difficulty securing sales if your audience doesn't know who you are.
Unfortunately, many people are likely to buy from brands that they're highly familiar with (even if they've only heard about them through others). This is due to the level of social proof that's been established, leading them to trust a company since thousands of other people buy from them.
The results you get from your SEO will objectively increase your brand awareness with your audience, as thousands of people will learn about your company who might otherwise never have heard of you. This will serve as a solid foundation for your business's performance as a whole and will have a positive effect on the number of future sales that you make.
It's highly likely that every other major player in your industry is significantly investing in SEO tactics to drive more traffic to their site. This means that those who forego doing so will be at a major disadvantage when it comes to staying competitive.
For example, two businesses of similar size and presence in the market will perform far differently if one capitalises on SEO and the other doesn't. So, it's imperative that you do so simply for the fact that you'll be able to keep up with your industry competitors.
Fortunately, it's easy to get started (even if you have little knowledge of the mechanics behind SEO itself). Outsourcing this role to a professional will ensure that the entire process goes as smoothly as it should while providing high-quality results to help increase your revenue.
Understanding The Importance of Website SEO Can Seem Difficult
But it doesn't have to be.
With the above information about website SEO in mind, you'll be well on your way toward making the decisions that are best for you and your business.
Want to learn more about how we can help? Feel free to get in touch with us today to see what we can do.